Embarking on the journey of art collecting can be both thrilling and intimidating. The contemporary art world, with its vibrant and diverse landscape, offers a unique opportunity to engage with the creative expressions of our time. Whether you’re a seasoned collector looking to expand your horizons or a novice eager to start your collection, understanding the basics is crucial. Shoreditch Modern, renowned for showcasing high-quality art from emerging contemporary artists, is here to guide you through this exciting endeavour.

Understanding Contemporary Art

Before diving into art collecting, it’s important to have a grasp of what contemporary art encompasses. This genre includes artwork produced from the late 20th century to the present, reflecting current societal, cultural, and political themes. Contemporary art is diverse in form, ranging from paintings and sculptures to digital art and installations. Its dynamic nature makes it an exciting field for collectors.


Why Collect Contemporary Art?

Collecting contemporary art is not just about acquiring beautiful pieces; it’s about investing in cultural heritage and supporting artists at the forefront of innovation. Contemporary art can also be a lucrative investment, with many pieces appreciating significantly over time. Beyond financial aspects, being an art collector allows you to cultivate a personal connection with artists and their creative processes.

Body Heat, a painting by Yorgos exhibited at the art gallery Shoreditch Modern

Steps to Get Started as an Art Collector

1. Educate Yourself

Knowledge is power in the art world. Start by immersing yourself in contemporary art through books, articles, and online resources. Attend gallery openings, museum exhibitions, and art fairs to gain exposure to different styles and mediums. Shoreditch Modern offers regular exhibitions featuring emerging artists, providing an excellent opportunity to experience contemporary art firsthand.


2. Determine Your Budget

Setting a budget is essential. Contemporary art can range from affordable pieces to high-end investments. Knowing your budget helps you make informed decisions and avoid overspending. Remember, starting small is perfectly fine. Many successful art collectors began with modest purchases and gradually built their collections.


3. Identify Your Taste

Your art collection should reflect your personal taste and interests. Spend time exploring various art forms and styles to identify what resonates with you. Whether it’s abstract paintings, conceptual photography, or avant-garde installations, your preferences will guide your collecting journey. Shoreditch Modern’s diverse exhibitions can help you discover and refine your aesthetic preferences.


4. Build Relationships with Galleries and Artists

Establishing connections with galleries and artists is crucial. Galleries like Shoreditch Modern can provide insights into the contemporary art market and offer guidance on acquiring quality pieces. Building relationships with artists allows you to understand their work on a deeper level and often leads to unique collecting opportunities.

Opening of Benny Watson solo exhibition at Shoreditch Modern
person looking at Benny Watson's paintings at Shoreditch Modern

5. Start with Emerging Artists

Investing in emerging artists is a great way to begin your collection. These artists often offer affordable pieces with significant growth potential. Shoreditch Modern specialises in showcasing the work of emerging contemporary artists, making it an ideal place to start your collection.


6. Consider the Provenance

Provenance, or the history of an artwork, is vital in the art world. It adds value and authenticity to the piece. Ensure you purchase from reputable sources, like Shoreditch Modern, which guarantees the authenticity and quality of the artwork.


7. Diversify Your Collection

A diverse collection not only enhances your portfolio but also enriches your understanding of contemporary art. Explore different mediums, artists, and styles. This approach not only mitigates risk but also makes your collection more dynamic and engaging.


8. Follow the Art Market

Keeping an eye on art market trends helps you make informed decisions. Subscribe to art magazines, follow art blogs, and stay updated with news from galleries and auction houses. Shoreditch Modern’s website and newsletters offer valuable insights into the latest trends and emerging talents in the contemporary art scene.


Becoming a contemporary art collector is a rewarding journey filled with discovery, learning, and appreciation of artistic expression. By educating yourself, setting a budget, identifying your taste, and building relationships with reputable galleries like Shoreditch Modern, you can successfully navigate the vibrant world of contemporary art collecting. Whether you’re starting with a modest piece or investing in a significant work, your collection will reflect your unique perspective and support the thriving community of contemporary artists.

 Start your journey today with Shoreditch Modern, your trusted partner in the contemporary art world. Visit our gallery and explore our curated selection of high-quality art from emerging artists. Let us help you build a collection that inspires and endures.